Since 2022, PRISM has partnered with The Weight Club, a non-profit gym in Blacksburg, Virginia. This collaboration aims to bolster The Weight Club's presence in the local community. PRISM has been working to refine and amplify The Weight Club's brand voice, ensuring its message resonates with Blacksburg residents and students. As a key initiative, PRISM launched The Weight Club's website, creating a digital hub for the gym's services and community outreach.