PRISM has assisted Virginia Tech Admissions since February of 2021. Within the past three years, PRISM has accomplished growth not only in VT Admission's social media platforms but also within the undergraduate applicant rate. Bringing in current students to create content that connects them with prospective students helps strengthen and grow Virginia Tech as an institution.

HOKIE BIRD

Since 2022, PRISM has launched successful collaborated campaigns with the Virginia Tech Hokie Bird. Since PRISM’s first Halloween Campaign in 2022 VT Admissions has reached over 160% more accounts, and has had an 172% increase in interactions. We aim to consistently grow this number in the following years.

SOCIAL MEDIA IMPACT

PRISM has been diligently crafting a social media strategy that we consistently keep updated each year to produce the strongest results possible. As a result, PRISM has seen an 85% increase in VT Admission Instagram following, a 7% increase in applications since PRISM has taken over the account, and over 4 million views on Instagram reels! We aim to continue to produce these results again and again.