Among PRISM’s list of clients is Promote Care, Prevent Harm, or PCPH for short, and senior Pierina Galvez has had the honor of working with this non-profit organization for the last year. PCPH runs workshops targeted towards both students and adults to help them learn how to deal with problems in both their lives and the workplace. The name plays on their methodology to help clients; one works to promote care, and the other is to prevent harm.
“PCPH stands for Promote Care and Prevent Harm. It basically stands for having this view from two sides of the coin; one is the positive and promoting care, like targeting the problem based on the promoting care aspect. The other one is by preventing harm. That’s why there’s both sides in the name, and we give these workshops about how to deal with problems and understand which side of that coin [the clients] are on,” Galvez said.
A senior majoring in graphic design with a minor in marketing, Galvez was the perfect PRISMite to help run the PCPH account. Her time working with client Shane McCarty has allowed her to utilize her design background while getting a dose of marketing management experience. Soon after being on-boarded as the new Account Manager for PCPH, Galvez was offered a summer internship with them.
First on the list was to redesign PCPH’s logo. Originally a shield with a peace sign in the middle, Galvez saw the opportunity to better convey their methodology through the logo design. With a keen eye for strategy opportunities through different design methods, Galvez saw the chance to incorporate the PC and the PH into the logo to portray their theory behind the organization and capitalize on both sides of the PCPH coin.
“[The logo] changed a lot, but their new logo has a much clearer strategy in terms of concept,” Galvez said.
McCarty was very open to the ideas Galvez brought to the table and was beyond impressed with the changes she made.
“Shane is willing to help with anything and help you complete your goals. He’s very flexible and is always open to our ideas. He’s able to understand why things work and why some things don’t in terms of design. There are some people that are very particular about what design they want with little reasoning behind it and will disagree with the designer's opinions, but Shane is very open-minded on that aspect and understands the designer’s marketing perspective,” Galvez said.
Alongside the logo redesign, Galvez set to work on creating a new website for PCPH, created an annual report, and assisted in a postcard campaign to encourage donations through a QR code. Their efforts were rewarded with donations, including some who donate vast amounts monthly.
As for the future of PCPH, Galvez notes that the main focus is on social media and creating content.
“First, we need to nail what the objective of a campaign is and what their main goal is. We already built out the website, so now the information is more accessible and easier to understand. Everything is much more cohesive now, so we now have a channel to make conversions, so now we need to focus on social media to take people to the website. From there, we need to create their overarching goal and make sure we target the right audience,” Galvez said.
Galvez appreciates the time she got to spend working with this non-profit organization through both PRISM and her summer internship.
